+ 33 (0)6 25 31 08 81 Uri Sluckin Tradwell uri@tradwell.com

Adblockernoun: A piece of software designed to prevent advertisements from appearing on a web page. They say sites would die without popups, we say: not all the time on all sites, please!

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Brexit, noun: A term for the potential or hypothetical departure of the United Kingdom from the European Union, from British + exit. Key questions answered by following this link.

Dark Web, noun: The part of the World Wide Web that is only accessible by means of special software, allowing users and website operators to remain anonymous or untraceable. Click here if you want to shed some light on it.

On fleek, adjectival phrase: Extremely good, attractive, or stylish. Right on the top of a trend, like Cara Delevigne’s eyebrows.

Lumbersexual, noun: A young urban man who cultivates an appearance and style of dress (typified by a beard and check shirt) suggestive of a rugged, outdoor lifestyle. Celebrities love it.

Refugee, noun: A person who has been forced to leave their country in order to escape war, persecution, or natural disaster. Used and abused throughout the media.

Sharing economy, noun: An economic system in which assets or services are shared between private individuals, either for free or for a fee, typically by means of the Internet. In what is called collaborative consumption, the sharing economy or the peer economy, owners rent out something they are not using, such as a car, house or bicycle to a stranger using these peer-to-peer services. The company typically has an eBay-style rating or review system so people on both sides of the transaction can trust the other. With the popularity of these services, many people don’t need to buy when they can rent from others. Airbnb.com is the universal example, peer-to-peer carsharing schemes abound, ex. zipcar in the past or sharing/swapping sites such as swappin.com.

Microaggression, noun: The brief, everyday exchanges that send mostly unintended derogatory messages to members of various minority groups. Nasty event if not on purpose, many a true word said in jest. Such as asking a Vietnamese French person born in Paris: « No, but where are you really from ».

Climate Changing, noun: we now use the the gerund form of the verb ‘change’ to recogize the fact of on-going, continuous change in the Earth’s Climate.

Beast Mode, noun: Going all out, excessively so, in the take-no-prisioners style of Marshawn Lynch (American football).

End of World Scenarios, noun: A switch from previous years where clarion calls are being issued by the likes of Steven Hawking and other scientists. Click here for your choice.

Digital Darkness, noun: What happens if we can no longer access digital information? A distinct possibility at some future point. Unsolicited Advice: Keep hard copies of beloved photos. Vint Cerf himself issued this warning!

Bae, noun: Technically stands for « before anyone else » but has been adapted to be synonymous with « baby » or « sweetie. » Tradwell loves it and is eagerly awaiting the French equivalent. Use it as you should by following this link.

Thirsty, noun: Not referencing actual thirst for a drink but describing someone’s desperation or over-eagerness.

Il y en a encore, mais je vous laisse intégrer ci-dessus ; rappelez-vous que :

« Perseverance is failing 19 times and succeeding the 20th. »